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Adam Liaw

  • Adam Liaw dog sled 1
In and out of the kitchen, ‘Destination Flavour’ presenter and author Adam Liaw is never boring — always unique

Instantly recognisable with his warm smile and topknot, SBS’s Award Winning Destination Flavourhost and winner of MasterChefAdam Liaw is one of Australia’s favourite cooks, authors and television presenters.

His talent for creating simple, approachable and exciting dishes has seen him author of siz best-selling cookbooks – Destination Flavour : People And Places,Two Asian Kitchens, Asian After Work, Adam’s Big Pot, Asian Cookery School, The Zen Kitchen.

Articulate and witty, Adam brings a unique perspective to everything he does. He is a regular columnist for Fairfax – The Sydney Morning Herald, Sunday Life and The Age. Adam also writes for international publications The Guardian, The Wall Street Journal, Hong Kong, SBS online.

Born in Malaysia to an English-Singaporean mother and Hainanese Chinese father, Adam’s family lived in several countries through his youth and his culinary influences are far-reaching. He was an active cook from an early age, regularly cooking for his parents and seven brothers and sisters since he was eight years old.

Adam holds university degrees in science and lawand practiced law for 11 years, most recently as the Head of Legal and Business Affairs for Disney Interactive, Asia Pacific based in Tokyo.His love affair with food and cooking blossomed during this time and he returned to Australia in 2009 to compete in MasterChef. In July 2010 over 5 million people tuned in to watch him win the second series MasterChef. His victory still remains the most watched non-sporting event in Australian television history.


'Destination Flavour: China' 2018, Destination Flavour: Singapore 2017, ‘Destination Flavour: Scandinavia’ 2016, ‘Destination Flavour: Down Under’ 2014, ‘Destination Flavour: Japan’ SBS Television 2013, ‘Destination Flavour’ SBS Television 2012, ‘MasterChef Australia’ Network Ten 2010.


Destination Flavour 2018, Hardie Grant, The Zen Kitchen 2016, Hachette Publishing, Adam’s Asian Cookery School 2015, Hachette Publishing, Adam’s Big Pot 2014, Hachette Publishing, Asian After Work 2013 Hachette Publishing, Two Asian Kitchens 2010 Random House


The Age, Sydney Morning Herald, Good Food and Sunday Life Magazine, online for Wall St Journal, Scene Asia, The Guardian.

In 2012 he filmed ‘Destination Flavour’ a food and travel series with SBS. ‘Destination Flavour’ has since presented five highly successful series – ‘Destination Flavour’, ‘Destination Flavour Japan’, ‘Destination Flavour Down Under’, ‘Destination Flavour Scandinavia’ which took out the ACTAA award for Best Lifestyle Program for 2016, ‘Destination Flavour Singapore’ and ‘Destination Flavour China’ to air late 2018.

Adam’s online presence was ranked by Klout in 2015 as the most influential in the Australian food industry. He’s a Unicef Australia’s National Ambassador for Nutrition and was given the honour of being named the Goodwill Ambassador for Japanese Cuisine acknowledging his significant contributions to promoting regional Japanese cuisine in Australia.

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